Small Shops and Offices
Awesome!
You’ve literally got your foot in the door and that’s the first step.
You’ve opened up shop and you’re looking for more foot traffic? Have an office but know one knows who you are? Fortunately for you, we know just what you’ll need to bring in more of your favorite customers and below is a few recommendations.
Brand Consistancy
Brand Strategy
As a business with a physical location, your branding strategy is going to be creating consistency among physical location and online presence. We’ll help you identify your brand positioning so that you can choose the right brand voice.
Recommend Services: Brand Strategy Consultation
Moderate Design
Brand Identity
Your brand identity will rely heavily on your brand positioning and brand personality. This helps create a start point that represents you and is specific to your perfect customer. A logo is a great starting point for developing your brand identity and you’ll want something simple and iconic in design but at the same time lasting and unique. We’ll pair this up with a mood board with colors and matching fonts so you have something to use when your putting your brand out in the world.
Recommend Services: Logo Design | Color+Fonts Mood Board
Online Presence
Web Design
No business is complete, or “official” as most would say, without a website. You’ll want a website that appeals to your target customer and that’s just what we’ll do. A single-page well-designed website describing what your business does will go a long way for most home-based or mobile businesses.
Recommend Services: Simple Website (Single Page)
Local Followers
Digital Marketing
Once your brand is initially developed, you’ll want to be reaching your perfect local customers. We suggest first setting up your site for search engines as a local business, then we’ll discuss with you the best social networks for you to connect with. Local groups and pages will be important. We’ll also set you up with a couple email templates for the emails you gather at your shop or office.
Recommend Services: Marketing Consultation | Search Engine Optimization | Social Media Setup | Email Marketing Setup
Content Creation
Ongoing Marketing
Once everything set up, this is when the marketing actually begins. The more content you create, the more your brand reaches your target customer, and the more sales you make. By getting your content out there, you’re showing your customers that you’re an expert in your marketing and you are the one they want to buy from.
Recommend Services: Blog Content Creation | Email Content Creation | Social Media Content Creation
Website Support
Other Services
You’re website may be complete, but in two weeks, you’ll want to make a change, and that’s a good thing. As time goes by, you’ll want to add fresh content to your site, update services or prices, add another image or replace some out dated information. We’ll set you up on a monthly on-going subscription or a retainer so you don’t have to worry about paying all the little changes. Need hosting too? We’ll set you up with maintained hosting and keep your site upgraded and protected from threats.
Recommend Services: Ongoing Maintenance | Maintained Web Hosting
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Client Stories
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Next Step?
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Still Lost?
These helpful branding and marketing resources can help you figure out what you need to help your business.